Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

HEY WEDDING PHOTOGRAPHERS, THIS IS FOR YOU!   We’re excited to announce that we will be sponsoring the  International Wedding Photographer of the Year awards again in 2020. The IWPOTY awards are dedicated to celebrating beauty and art within the wedding photography industry, and there are insane prizes to be won. Last year’s overall winners were Canadians Cat & Jeff Chang of  The Apartment Photography. Maybe this year it could be you!  Entries are open until the 1st of September — but make sure you get your entries in quick! Click To View More >>

Q: How do customers know what your images will look like on their home or office wall? A: Set up "display images" in your Print Shop showing your artwork in different settings. Q: Print Shop makes setting up display  images  easy, but how to create the images themselves? A: Stock Images are a great way to encourage sales by showing potential customers your images on display. Here we list five resources you could use. Whether you need a high level of customisation, or just an app to do it for you, there are options for everyone.  Disclaimer: To View More >>

This week, 'Album of the Week' goes to Shevan J Photography! Check out this beautiful wedding, captured by Shevan's lovely photography. We love the story of how Shehara and Sachin first met too, and the cultural intermix of Buddhist, Hindu and Christian too. "Sachin and I first met  at  my 18th birthday in 2009. He had just moved to Melbourne from Sydney. He didn’t know many people at the time but fortunately had made a few friends in his first week who convinced him to come to my birthday drinks. Somehow, a month later, I was dating the random stranger from To View More >>

We are in love with this wedding and album! The  gorgeous wedding was photographed by Natalija Brunovs from We Are All Stardust, Australia. Check out that beautiful custom embossing, complete with gold foil! Colour co-ordinating your album with your wedding outfits is such a great idea, especially when they're gold and royal blue. The gold foil looks great with our Starry Night Buckram. In fact all of our Buckrams look great embossed. You can request custom embossing and gold or silver foil by emailing us. Please state the album type, size, and cover material you will To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>

Photographer Amanda King from ‘By the Horns’ lives on a sheep and beef farm in rural Canterbury, New Zealand. Her career took a turn after she took a photo of a "big hairy cow" to display in her living room. Her friends loved her 40x30 print and requested copies for themselves. She sensed an opportunity, and within nine weeks had built up a 16,000 following on Facebook. We asked Amanda about her new business venture, what inspires her about rural animals and a bit about the way she chooses to display her work. Amanda had been a school teacher for about To View More >>

Copy Albums are easily our most popular "optional extra" and no wonder. They're a really affordable way to spread the album love around family and friends — and perfect for parents, coffee-tables and handbags. What's a Copy Album? As nearly as possible, a small replica of a larger album. You can order copies from Duo, Overlay Matted, Flushmount and Musée originals, but not Q Books or Portrait Albums. They're available in 5-inch, 7-inch and 10-inch sizes (13, 18 and 25cm) — the aspect ratio changes to suit the original. Panorama Flushmount Copy Albums, To View More >>

To that old saying about the only certainties being death and taxes, we need to add CHANGE! Change never ends, and as long as you don’t mind a bit of a roller coaster, it’s way more fun! We have so much coming up over the next weeks and months, we thought we’d better give you a heads-up. If you like what we stand for, we think you’ll love what we’re doing. And what do we stand for? Beautiful photography, beautifully presented. But it’s your opinion that matters, so click through to comment on our blog or Facebook. We’d love to hear To View More >>

Jessica Reeves claims to have been "very average" at school — "never did badly, never did amazingly well". But after two years as a photographer she's come to believe that this is something she can be great at and love at the same time. Ideal foundations on which to build a career! The biggest lesson she's learned is very simple: make friends. "Running your own business can be pretty lonely, especially at the beginning when you feel you are running along with a blindfold on. Making friends with other photographers, or others in the industry, takes a huge To View More >>